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Episode Info: "When a CEO or a Founder of a company goes out with their own story, it is incredibly impactful." #1 Thing You Need to Know Before You Start doing PR and Marketing What makes a good PR person? Example of Managing Petunia Picklebottom's re-entry into media after 13 years -- after competition.  How do you get editors excited about your brand? What do big PR Agencies cost  and what are their terms compared to Consultants Make sure this clause is in your PR contract Tips for the Mompreneur doing her own PR - how to research editorial contacts and the person who can get your product press The HONEST TRUTH of what being a frequent contributor to the Huffington Post has done for her personal blog What Would Gwyneth Do?

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