Legal Marketing Launch with Bentley Tolk
About This Show
Legal Marketing Launch is for lawyers and attorneys (whether at the beginning, intermediate or expert level) who want to launch their law firm marketing and client development to a higher level. It provides strategies, tools, inspiration and motivation that can be listened to during your daily commute, workout or unwind time.
Most Recent Episode
141: How to "Bring Value" to Potential Clients through Content Marketing - Scott Mozarsky
Scott Mozarsky acts as President, Legal Division/Bloomberg Law for the Bloomberg BNA. In this role, he is accountable for leading Bloomberg BNA’s Legal Division which, through its flagship Bloomberg Law product, provides workflow platform driven solutions that incorporate tools, news, content, analytics and data that enable professionals to be more successful in their day to day jobs in the Legal, Compliance and Regulatory markets. Prior to joining Bloomberg, Scott held a number of leadership roles during a thirteen-year tenure in the UBM plc Group. As President – Media & Marketing Services for UBM Tech, Scott was responsible for building UBM Tech’s Marketing Services business and driving the evolution of leading websites such as Information Week.com, EE Times, Dr. Dobbs Journal and Light Reading to an online community model tied to UBM Tech’s live events. As EVP, Chief Commercial Officer, of PR Newswire, Scott oversaw PRN's commercial activities worldwide which involved spearheading the company’s efforts to meet the communications, marketing, investor relations and compliance needs of its customers. From 2002-2009, Scott served as General Counsel and headed up global Corporate Development & M&A for United Business Media Limited’s US based subsidiaries. In this role, Scott’s organization played a lead role in transforming UBM from a North American-centric print media group to a global provider of integrated digital and live event solutions. Scott’s team was responsible for identifying, evaluating, negotiating, structuring and closing over 100 transactions in North America, Asia, EMEA and Latin America. Prior to joining the UBM Group, Scott spent eight years at two multinational law firms representing media, technology, telecommunications, insurance and manufacturing companies. Scott, who speaks Japanese and lived in Japan, has advised numerous companies on business, financial and legal issues arising out of cross border transactions. Scott earned his Bachelor of Arts degree in Political Science from Williams College and his J.D. from Fordham Law School.
Rated 5 out of
A must-listen for all lawyers in private practice!
This show provides an entertaining and informative education regarding business development for lawyers. I especially enjoy the book recommendations, the Internet resource recommendations, and the advice on what lawyers should be doing over the next 7 days in terms of their business development.
Date published: 2015-12-02