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Episode Info

Episode Info:

Episode Overview: In the fast-paced, ever changing world of SEO quick decision making matters. Time is a valuable currency; spend too much of it on content optimization and you stand to lose gains in other aspects of your content strategy. Join our host Ben as he concludes High Value Content Week with a final discussion on how to best prioritize your time when evaluating and optimizing content with Searchmetrics’ Content Lead Marlon Glover.

Summary:

  • Everchanging priorities and the industry you’re publishing content for is always going to impact the structure of the content evaluation process.
  • Monitoring organic visibility is a foundational strategy to track a domain’s performance over time by analyzing search volume, ranking keywords, relative positions and more.
  • Evergreen content’s volatile nature requires more monitoring and adjustment time to seize favorable opportunities.

GUESTS & RESOURCES:

Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn

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