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Episode Info

Episode Info:

Episode Overview: Syndicating high value content on various channels like social media, email and video outlets is a powerful method to expand your content’s reach, but a poorly executed content syndication plan can pose a significant risk to your ranking endeavors. Join Ben and Searchmetrics’ Content Lead Marlon Glover as they continue their High Value Content Week discussion by evaluating content syndication benefits, reviewing useful tools to aid your syndication efforts and why customer engagement is crucial to a successful plan.

Summary:

  • Engagement measurement tools like BuzzSumo are useful to comb through social channels to gather valuable metrics on shared article keyword frequencies and tracks the types of posts they appear in, which are useful for syndication planning.
  • Successful syndication efforts include performing in-depth keyword research and actively engaging your customers on various channels to directly address their needs to inform your content ideation.
  • Content syndication does carry risks if poorly executed and can decrease time on site and increase bounce and exit rates, which sends negative ranking signals to Google.

GUESTS & RESOURCES:

Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn

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