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Episode Info

Episode Info:

Episode Overview:

In a vast sea of content, it’s easy for high-value content to get lost and sink below the waves. Join Ben as he kicks off high value content week with Searchmetrics’ very own Content Lead Marlon Glover to discuss how to identify and elevate your high-potential content with essential strategies and how to seize key opportunities to separate your content from the competition.

Summary:

  • Identifying existing content with potential begins with understanding your customer’s current needs; their goals, general interests, pain points and demands.
  • As you evaluate high-value content, it’s important to analyze your competition, the additional content out there related to your piece of content and to evaluate the authority of ranked competitors to identify, discover and enhance specific elements of your content that sets it apart from the competition.

GUESTS & RESOURCES:

Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn

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