BEN'S BUSINESS PODCAST - Digital Marketing and SEO Q&A
About This Show
In BEN'S BUSINESS PODCAST Ben Laing, the Scottish digital marketer, entrepreneur and SEO expert will be sharing with you all his best online marketing strategies that are working for Ben and his Seach Engine Optimization agency right now.
Stay tuned for Ben's weekly Q and A podcast for all the best tips to help you get more visibility & sales online with Google SEO, Amazon FBA, Social Media Marketing & WordPress websites.Read more »
Most Recent Episode
Obvious Calls To Action (Building a Story Brand Book Review) - Ben's Business Podcast #36
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In Ben's Business Podcast episode #36 I do a mini book review and share one of my key takeaways from the New York Times Best Selling business book "Building a Story Brand" by Donald Miller. The key takeaway was focusing on the importance of having an obvious Call To Action (CTA) on your website. Covering: 1) What is a call to action? - Asking someone to take an action. - Direct Vs Transitional calls to action. 2) Stop Hiding your Buy Now Button - Noise on your site kills sales. - Call to action buttons need to stand out. - "People don't read websites, they scan them" 3) Repetition of your Call To Actions 7x - A person has read or hear something several times before they process information.Read more »