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Episode Info

Episode Info:

Deirdre Andrews joins me on the show today! In this episode, Deirdre and I talk all about SEM marketing and how it can help you book more clients. You'll learn: What SEM is and how it differs from Facebook Ads The dire importance of local traffic How retargeting actually works (and how to use it to increase your bookings) How to finesse your ad campaigns to make them more effective Resources Mentioned Define Marketing Cheat Sheet Google Ads Workshop Sponsors Gusto – Fully integrated online HR services: payroll, benefits and everything else. Freshbooks – Small business accounting software that makes billing easy + painless.

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