Behind The Smoke
About This Show
This podcast is dedicated to revealing the truths in the business and digital marketing of BBQ, the sexy Instagram photos come later. Shawn Walchef of Cali Comfort BBQ and Derek Marso of Valley Farm Market take you Behind the Smoke each episode to share BBQ War Stories, raw and untrimmed. From restaurant lawsuits, to failed menu development execution, to how community based events can help scale your food business, Derek and Shawn bring you into the messy world of entrepreneurship. You won’t hear anything like this in your BBQ Business 101 class.
Most Recent Episode
#038: Celebrating the West Coast BBQ Movement in Pacific Beach - Iron Pig Alehouse
4 days ago
Rick Daniels and Brigette O’Donovan- Chef/Marketing- Iron Pig Alehouse in Pacific Beach, San Diego - @ironpigalehouse Iron Pig Alehouse brings BBQ to the beach! Rick Daniels turned his passion for soul food into a scratch kitchen serving some of the best BBQ to San Diego. Iron Pig Alehouse understands what it takes to run a successful business in Pacific Beach. From their 36 beers on tap, to their picnic communal tables, they are bringing the community together, one brisket at a time. Partner and Marketing Manager Brigette O’ Donovan shares how she met Rick and together, they have embraced the San Diego BBQ culture. Links Mentioned in this Episode: Website Yelp Facebook Twitter Instagram BabyBird Communications Long Table Project Dave and Jeff Show Podcast with C.S. Keys Quotes / Snackable Takeaways From This Podcast: “BBQ is definitely an art” “It’s important to know the why” “Understand the pulse of the community” “Pride yourself on making things from scratch” “Share your story with your guests” Get in Touch Derek Marso -