Behind The Smoke
About This Show
This podcast is dedicated to revealing the truths in the business and digital marketing of BBQ, the sexy Instagram photos come later. Shawn Walchef of Cali Comfort BBQ and Derek Marso of Valley Farm Market take you Behind the Smoke each episode to share BBQ War Stories, raw and untrimmed. From restaurant lawsuits, to failed menu development execution, to how community based events can help scale your food business, Derek and Shawn bring you into the messy world of entrepreneurship.
A California Sports Entertainment Entrepreneur, Tailgating Event Specialist and Low-N-Slow BBQ Promoter, Shawn is the Owner of Cali Comfort BBQ that’s been in business since 2008. A third generation butcher and former NFL player, Derek is the Owner of Valley Farm Market that’s been in business for over 60 years. Shawn and Derek have failed many times and they’ve picked up some extremely helpful secrets/tips along the way. You won’t hear anything like this in your BBQ Business 101 class. Join the West Coast BBQ Movement and remember, "If we can't tag you, then we can't pimp you."
Most Recent Episode
#046: Stuart Meyer and Mark Lambert from the 2018 NBBQA IAMBBQ Conference - National Barbecue & Grilling Association
5 days ago
Stuart Meyer (CEO) and Mark Lambert (President, Sweet Swine O’Mine) - NBBQA @nbbqa Summary: This podcast was recorded during the 2018 NBBQA National Conference & Academy. "BBQ doesn't have to be "trial & error". Our individual BBQ journeys are often solitary pursuits and quite often we encounter questions and challenges for which there isn't an immediate answer. At the conference, you are surrounded by your peers on similar journeys who know what you're going through because they've been there too and they're ready to help you find those answers." "Successful BBQ people know that strong relationships with others who can help them navigate, problem solve, find solutions and thrive is the pathway to success. It's also these relationships which help make our BBQ journeys rewarding and worthwhile. The relationships you cultivate at the conference are the relationships you bring back home with you which are always just a phone call or an email away." The National Barbecue and Grilling Association is for members of the BBQ community who are motivated by improving the overall experience of BBQ for all people. Stuart and Mark are working on their mission of NBBQA to grow the membership and to get more people out to the IAMBBQ events, they are also working on growing their new podcast. Derek and Shawn are growing the community of West Coast BBQ. They are all about bringing the community together at BBQ events. Links Mentioned in this Episode: NBBQA Website NBBQA on Twitter Instagram Facebook Art Flame