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Episode Info: The latest trend in the fitness industry is to compete on price as a commodity service or become an elite brand that attracts like-minded clients. Is this a trend you see in your industry? If not it’s coming so you might as well get ready. Roman and Eugene dissect the business strategy of elitism with several case studies. They focus on examples they find in the fitness industry and then leave you with some thoughts on how you can apply this business strategy in your own business.
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