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Episode Info

Episode Info:

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Nevica Vazquez started her business not understanding brand messaging, and not really knowing what set her apart from any other coach. She tried a variety of niches, and couldn’t come up with one concise message about what she was doing and why.


Finally, she realized she’d been denying what she really liked best—focusing on the big picture. She also recognized that she needed to do for herself what she’d been teaching her clients. It was time to to stop, take a look at what’s been working, and use that data to make more informed decisions.


More in this episode…

  • The first, easiest place to look to gain valuable customer information
  • The two key steps to helping yourself make time to work ON your business, rather than IN your business
  • Why you need a weekly recap and what should you ask when you do it
  • What Nevica thought “real” work was, and what that did to her business
  • Which questions to ask as you narrow down your brain dump
  • How Nevica came to the decision not to niche down
  • Simple ways and safe places to do your A/B testing before you go live with it
  • The three essential components of brand messaging
  • What Nevica suggests you do to have your own Lightbulb Moment
  • The biggest thing you should do if you feel like you’re not getting anywhere


Nevica Vazquez is a Business Strategist to digital bosses who want to refine and restructure their business, so that it's built to grow. The bosses she works with are past the beginner stage and are ready analyze what they've done so far, so they can use that data to create their new business foundation and plan that will take them to 6 figures and beyond.



Nevica Vazquez: Website | Instagram


“Clarity comes from action, not thought.” Marie Forleo



Becky Mollenkamp provides personal and professional development for women-identified business owners. Through her coaching, exclusive membership community, and online courses, Becky has helped thousands of women own and crush their boss status.

Website | Facebook | LinkedIn | Instagram

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