About This Show
Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are becoming easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing.
Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts.
What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences?
That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium.
BE Podcasting is produced by BE Media Production, specialists in audio production for Australia’s leading brands for more than 30 years, and producers of the world’s longest monthly business audio magazine, Business Essentials.
Most Recent Episode
Prescribing podcasts for a marketing cure
7 days ago
A not-for-profit organisation has found that podcasting is a powerful way to spread its message with new audiences. Australian Prescriber Podcast is a new podcast to complement the journal of the same name. Its reach is in the tens of thousands; and, after launch, it soon was elevated to Apple’s New & Noteworthy section.
Funded by the the federal Department of Health, NPS MedicineWise publishes the peer-reviewed national independent journal of drugs and therapeutics, Australian Prescriber.
We hear from Fiona Mackinnon, Producer of Australian Prescriber podcast and Deputy Editor of Australian Prescriber Journal, about the rewards podcasting has brought to its communication strategy.
Before that, co-hosts Nick and Chris discuss the Google Home Mini and how, after sorting out some teething problems, Chris managed to work out how to listen to his favourite podcasts.
Presented by Nick Schildberger and Chris Ashmore.
Australian Prescriber Podcasthttps://www.nps.org.au/australian-prescriber/podcast
BE Podcasting is produced by BE Media Productionbe.com.au 1800 039 098+61 3 9882 8333
Episodes of This Show
Dec 19 2017
Nov 29 2017
Nov 13 2017
Oct 31 2017