Our sole purpose is to educate and equip emerging consumer brands so they have the knowledge and tools they need to thrive in the marketplace. We’re here to give early stage and growth stage consumer brands the unfair advantage that the right information can provide. Especially when you’re out there hustling to get your product into the hands of the right consumer.Read more »
Our sole purpose is to educate and equip emerging consumer brands so they have the knowledge and tools they need to thrive in the marketplace. We’re here to give early stage and growth stage consumer brands the unfair advantage that the right information can provide. Especially when you’re out there hustling to get your product into the hands of the right consumer.Read Less
How do you get up to speed when you're starting out in a CPG company? Whether you're new to consumer packaged goods because you're following your dream to start your own brand or whether you're joining an established CPG team from another industry, one of the best things you can do for yourself (and this is true for CPG or any industry) is learn the jargon within that industry, as well as understand how the economic model works - how the money is made.
At Barcode, we exist to equip emerging consumer brands. And one of the best ways we can do that is to give you the knowledge and frameworks you need to get up to speed as quickly as possible so you can have an understanding of what is going on and get into the details so you can contribute as quickly as possible.
Whether you use this episode as an orientation to CPG for new hires or listen to figure out what those acronyms you keep hearing your distribution rep use actually mean, we know this episode will serve you well as you grow your CPG brand.
Be sure to visit https://barcodestartup.com/cpg-101 to download a handout with commonly used CPG acronyms, and please share and subscribe to the podcast.