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Episode Info

Episode Info:

A Political Marketing Strategist Reveals Big Time Secrets Of Influence

Phillip Stutts is fighting a rare, incurable disease. Diagnosed in 2012 with the esophageal disease, Achalasia, he spent five years ignoring it. Frankly, he put his head in the sand, taking medications that did more harm than good, and waiting for the inevitable. Then he woke up and said no more. His mission today is to find a cure and pursue a life of constant growth and giving. And he’s making progress.

Phillip is also the author of "FIRE THEM NOW - The 7 Lies Digital Marketers Sell...And The Truth About Political Strategies That Help Businesses Win", an Amazon bestseller, and one of the masterminds behind the curtain of political marketing. With more than 20 years of political and marketing experience, Stutts has worked with multiple Fortune 200 companies, has over two decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,000 election victories.

Buckle down as Phillip unpacks the secrets behind...

  • How to contract a marketing company...and how to know when you’re getting swindled
  • How relationship building can lead to a 75% repurchase rate
  • Why understanding audience insights could be more beneficial than running SEO campaigns
  • Why digital marketers are becoming commodities and how to become irreplaceable
  • How to discover the platforms that work best for your audience
  • Why negative marketing works and tips to keep in mind when going after the big dogs

Quotes

“If the business owner becomes a commodity...you're in big trouble”

“The tip of the spear is to have a strategy that figures out how to
build a personal relationship with your consumer, your customer, [and]
your clients. Once you do that, you are almost irreplaceable”

Contact

  • Email
  • Twitter: @phillipstutts

Resources

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