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In this episode, Zilliant’s chief scientist Jon Higbie joins host Lindsay Duran to share his experience working with companies on both the buy-side and sell-side of the advertising world. Jon tells us why this ever-changing industry is ripe for disruption in the areas of data management, unified sales processes, and optimized rate-setting. He talks about how the coronavirus pandemic is exposing inefficiencies and accelerating the timetable for a data-driven digital revolution. Jon and Lindsay wrap up the discussion with reimagined pricing and sales strategies that media and advertising companies can deploy today. www.zilliant.com Find the whitepaper mentioned in this episode here - https://resources.zilliant.com/whitepapers/taming-the-wild-west-of-ad-buying-and-selling

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