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Episode Info: elias introduces herself. (22:53) Virginie Helias talks about her role in sustainability at P&G. (23:20:) What is the World Wildlife Fund’s new resource plastic initiative? (28:11) What is involved in the Loop pilot program to replace disposable packaging with waste-free packaging? (31:16) What is the end goal of Ambition 2030? (35:52) What are the top priorities of a brand leader to make an impact in sustainability? (37:47) Are there any experiences in Virginie’s past that have helped define who she is today? (39:22) What advice would Virginie Helias give to her younger self? (41:44) What does Virginie Helias feel is the future of marketing? (42:20) Resources Mentioned: Sustainable Brands Worldwide Force for Good – work by P&G #BrandsForGood initiative  Ambition 2030 – P&G’s goals for sustainability announced in 2018 Ariel Case Study on Sustainability World Wildlife Fund (WWF)’s new platform ReSource: Plastic Loop– new pilot service in NY Metro area and Paris that P&G is participating Support the show....
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