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Episode Info:   Core Takeaways We are creating a marketing funnel to take viewers from complete strangers (cold) to raging fans of our work (hot) It doesn't work to just put our work in front of cold audience members and pray they like it STEP 1: We need to identify our audience (survivalists, kung fu practitioners, ballerinas), who does our film speak to? STEP 2: Select a traffic source (YouTube, Facebook, Twitter, etc.) STEP 3: Drive traffic through ads to audience bait (bite sized content your audience can't resist). Give them the audience bait in exchange for their email. STEP 4: Offer your new audience a Tripwire offer ($1 - $7). This can be anything that gives them MORE of what they originally came for as well as makes them MORE interested in your film or webseries. STEP 5: Offer your those who said yes to the tripwire your core offer, the movie or full webseries access. However you package the end result. STEP 6 & 7: The Profit Maximizer and The Return Path are the next two steps, which we talk in-depth about in the 7 Step Guide to Marketing Your Film on Social Media! Get the guide above!   Arel on TWITTERRead more »

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