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Episode Info:

In our inaugural episode, we introduce ourselves to the world and share the inspiration behind the podcast. Then, we talk about a recent example of sexism in marketing and how the company responded when we called them out. (Spoiler alert: They told us to take a joke.) We’ll dig into why sexist humor is hurtful to women and your marketing, and offer a few tips for not being lame and sexist. All while sipping Lynnbrook Raspberry Berliner Weisse.

Takeaways:
  • Sexism isn’t funny. It’s harmful.
  • Your intention doesn’t matter. Sexism is sexist.
  • Telling women to “take a joke” is only doubling down on your own sexism.
  • Women can engage in sexism and micro-aggression.
  • If you apologize, do it right. Acknowledge, apologize, address.
  • As marketers, we need to dig past the cliches and stereotypes.

References:

Why Can’t You Take a Joke? How Humor Both Silences and Challenges

Why Sexism Doesn’t Sell: Demeaning Imagery in Marketing is Never Harmless

How to Make Siri Read Text Aloud Only When Needed

Texas Sign Company Destroys Tailgate Decal of Bound Woman

Does Calling it a Joke Make Sexism More Acceptable?

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