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Episode Info: experience with letting people in the local community know about their special offers. [10:57] - Telling your mission in an authentic way is the best way to create lasting clients, Tom S. points out, and talks about some reactions to their Facebook post. [13:30] - Tom D. draws out some of what Tom S. has been talking about. He points out that every car wash talks about price, quality, and speed. [15:45] - Tom S. talks about the importance of targeting ads. They have found that their ad dollars are much better spent targeting women than men, for example. [16:31] - We hear about something that didn’t work out very well for Rising Tide Car Wash: advertising on Yelp. [18:01] - Tom D. brings up another point: what they’re doing onsite after driving customers into the store through digital ad campaigns. Tom S. then digs more deeply into their onsite marketing techniques and strategies. [21:18] - We hear some tactics and advice for those who are starting their own enterprise. Tom D. explains that they use Canva to design things themselves. Another tool they use is Promo by Slidely. [23:55] - Before signing off, Tom D. brings up one more point: Facebook content. He offers an example of a company that does a great job on Facebook, and talks about what they learned by observing how that company uses the platform. [26:08] - Tom S. points out that nobody knows your brand and business better than you and your employees.   Links and Resources: Tom D’Eri Tom Sena Rising Tide Car Wash Rising Tide U University of Miami-Nova Southeastern University Center for Autism & Related Disabilities Facebook ads Google Adwords Yelp Waze ads Split testing Canva Promo by Slidely Gary Vaynerchuk Bitty & Beau’s Coffee...
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