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Episode Info:

Today's interview is with Nir Eyal. Nir is the author of the Wall Street Journal bestselling book Hooked: How to Build Habit Forming Products. Eyal teaches at Stanford’s Graduate School of Business, and is a design expert who in his forthcoming book Indistractable: How to Control Your Attention and Choose Your Life provides urgent advice on how to become Indistractable. He loves to discuss what it takes to become a global leader.


In our interview Nir discusses the following:


  • Why technology is NOT hijacking your brain and who's really to blame.
  • Why distraction at work is a symptom of workplace dysfunction.
  • Habits of the Indistractables: How to master internal triggers. prevent distraction with pacts, and make time for traction.
  • How to chose your life and control your impulsiveness, plan ahead, and ensure that you will follow through on your goals.
  • How to lead an Indistractable organization: Create psychological safety & have leaders who exemplify the importance of doing focused work.
  • How to hack back your time: Prevent habitual rechecking of emails and send fewer emails.


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