About This Show
ARTRPRNR HUMANS features Creative Entrepreneurs making a positive impact.
They share their stories, challenges and accomplishments to inspire you and elevate humanity.
The ARTRPRNR Show features creative guests who are making an impact on people, arts, culture, business and media.
Most Recent Episode
Pop-Up Shops and The Future of Retail with Melissa Gonzalez, CEO of Lionesque Group
Melissa Gonzalez is a retail guru and the CEO of Lionesque group - A retail strategy and design firm creating interactive shopping experiences.
In this episode of the ARTRPRNR show, Melissa shares her story with Mike.
They cover some of the following:
- Retail is evolving, overbuilding, cleaning up.
- Is physical the answer for some things that online cannot?
- Brick and mortar as an extension to digital, or vice versa
- Online or offline, what is more expensive?
- Are pop ups growing and how is that affecting commercial leases?
- What are the best marketing tips for a pop up shop?
- The importance of choosing the right location and what mistakes to avoid.
- The role of social media influencers in pop up shops.
- Dead Malls and their revival
- The role of AR/VR in retail sales