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On this episode, we take you inside our new research report, The CCO as Pacesetter, with the research leaders: Roger Bolton, Aedhmar Hynes and Jon Iwata. 

Together they visited nearly 30 countries, speaking to over 200 senior communications leaders. Those conversations shaped a new perspective on how and why the role of the CCO is at a pivotal moment. Above all, the CCO is a crucial leader in enterprise transformation, which is in many cases an existential proposition for their companies. 

Through our research, we introduce a new wrinkle to traditional stakeholder engagement models through CommTech. We also focus on three key dimensions of Corporate Character the CCO can use as a lever within the C-Suite: corporate brand stewardship, corporate culture and societal value creation. 

We also explain how we will translate the new research into digestible, easy-to-learn formats, starting with Progression Paths

Thank you for listening! If you like what you hear, subscribe on iTunes, Google Play, Spotify, or wherever you get your podcasts. 

Special thanks go to Morning Consult and Rivet Smart Audio for making this season of The New CCO possible.

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