Arthur W. Page Society
About This Show
The New CCO podcast offers a first-hand look at stories from Page Society member companies and how they engage stakeholders through digital platforms.
The Arthur W. Page Society is the world’s premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.Read more »
Most Recent Episode
The Responsibility of Social Media Platforms - Melissa Selcher, LinkedIn
On this edition of The New CCO, we speak with Melissa Selcher, LinkedIn's Vice President for Brand, Communications, and Social Impact. She describes the critical role the Communications function plays in the social giant's operations, from crisis prevention and response to content curation and production.
3:28 - Privacy and the impact of the Cambridge Analytica scandal
6:10 - The CCO as an Integrator across the enterprise
9:04 - Social platforms as publishing companies
12:19 - The social value of social media
16:13 - On brand and reputation, and managing both
17:06 - The future of the Communications function
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Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.Read more »