Around The Corner
About This Show
Welcome to TA Tech's Around The Corner. Our Host, Alex Murphy has been starting, scaling, and turning around companies in and out of the Talent Acquisition space for nearly 20 years. Today, he has a thriving consulting practice and three start ups including Work Harmony and O Pub Media. On Around the Corner, Alex interviews industry leaders about key industry trends, what they see coming that others may not, and what makes their businesses succeed.
Most Recent Episode
001: Recruitment Advertising — Is Programmatic the Way to Go?
Welcome to the first episode of Around The Corner, TAtech’s first podcast! In today’s episode, host Alex Murphy interviews Ryan Christoi, Managing Partner of KRT Marketing. KRT Marketing is a leading full-service advertising agency, specializing in recruitment advertising, and 2016 Winner of the Recruiting Service Innovation Awards. Tune in to hear Ryan’s opinions about programmatic advertising, whether or not the job posting is dead, what Ryan thinks Microsoft should do with LinkedIn, and what are some of the hotshot companies everyone should keep their eyes on. Key Takeaways: [:31] Welcome to Around The Corner, TAtech's first podcast! [:49] Today's guest is Ryan Christoi. What are we talking about today? [1:30] Ryan is the Managing Partner of KRT Marketing, and he and his team have helped their clients hire over 1 million people in the last 15 years. How has he managed to achieve that? [2:40] KRT's mission is a big part of their ethos. Ryan shares a little about their mission. [5:25] Do clients pay per qualified applicant, or based on optimization time? [6:46] How are publishers reacting towards KRT holding publishers accountable for the deliverable being a quality applicant? [7:21] Where does KRT's mission come from? [9:23] Ryan calls himself the Chief Nerd. Has he always been into data and understanding the academic side of things? [10:17] How did Ryan discover so much about himself? [10:55] Does Ryan think that most agencies have come to the realization that days of 'agency of record' are gone? Where do KRT's contemporaries stand on that issue? [12:23] This idea that challenges the core thought process of the organization originated from one of KRT's employees. Is this a common discussion that happens internally? [14:55] Where did the entrepreneurial spirit begin in Ryan's life? Ryan talks about his career path to KRT. [18:47] What was Ryan's relationship like with Keith Thomas, founder of KRT? [19:39] What has happened over the last 15 years within KRT? [23:21] What's KRT's take on programmatic job advertising? [25:19] What tools does KRT use to identify a quality applicant, vs. a non-quality