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Episode Info:

The Dow keeps hitting record highs, but too many Americans are missing out on the rally – indeed, are missing out on the benefits of investing more generally.  So what will get people to start investing?

In part 2 of our discussion with Rubicoin founders Emmet Savage and John Tyrrell, Troy and Lee explore the importance of the customer experience when investing and how to empower new investors to take the plunge.

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