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Episode Info: 1. Name: Dik Muller 2. Industry: Network Marketing 3. Title: Business Development  4. Job Description: Serial entrepreneur successful in delivering alternative income streams through team building that can be passed on to family and children. Providing individuals with income that never ends Start Up Gap Questions 1. How did you get started? As a young man, I was a very talented artist. I got my first scholarship to the Art Institute at the age of 8. Art has always been my thing. I graduated from high school, went to art school, realized that was a difficult way to earn a living. I wanted to be a portrait painter. Hello? I went back to school. Took some classes at Kellogg’s at Northwestern, then went out, and bought the company that I had worked for as a kid in high school. That began an almost 30-year run of being in the marketing services business. We did work for little guys, big guys, Fortune 500 companies, the oil companies, all kinds of things. You name it, we did it. I’m going to tell you this little part, because it fits in with what I’m doing now. In 1982, we had an opportunity to be one of the original vendors for a company no one thought would succeed. And we were with them from ’82 to early ’85 when they were so kind to take us out for dinner and they proceeded to tell us that they were going to go national and spend $20 million dollars, except they were going to give it to somebody else. So that’s a lesson learned. The big boys play with the big boys. Big boys use the little boys to grow, but you can get upset. It was a good couple of years run. I was very fortunate in 1991. It was either completely retool my business and go digital or exit. I had an opportunity to sell it on top of the wave. I met with my attorney and he was very straightforward, let’s put it that way. And he said, “Do you want to ride the wave all the way to the beach? I mean you’ve done it before, you could do it again. Or do you want to get off?” We got off. After that, I got involved in smart cards. I did 3 or 4 programs for Mobil Oil, for Amoco and for car washes. You could reload a smart card, go in the car wash, pick whatever you want, and get your car washed. Since we had the patent, which was a patent on any scan able symbol involving a lottery or sweepstakes. We owned that patent so we thought we were just going to ride high. Well, as it turned out, the state of Colorado decided they were going to use bar codes in their lottery. We s
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