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Episode Info: Dr. Todd Dewett is a best-selling leadership author, educator, and professional speaker. After beginning his career with Andersen Consulting and Ernst & Young, he completed his Ph.D. in Organizational Behavior at Texas A&M University and enjoyed a career as an award-winning professor. Today he speaks, writes, coaches, and has created an educational library of courses at LinkedIn Learning that is enjoyed by millions of professionals in nearly every country in the world. Visit him online at www.drdewett.com.   “Hard work always pays, but it’s not always in money. Sometimes it’s in growth and learning, and sometimes that ends up making you more money in the long term.” Todd Dewett   Worst investment ever The successful young professor Todd was a young professor teaching classes and writing papers. His little fledging side career of speaking at conferences started to grow. Todd was getting more and more calls to speak at conferences. He was now feeling happy, grateful, and entirely too full of himself. Jumping on a trend Todd was doing an ancient podcast back then when no one was doing them when he noticed an obvious trend or what he thought was an obvious trend. He noticed that that microlearning,  shorter focused videos from YouTube were becoming popular. Todd kept getting feedback from students and people in the community and businesses about his talks. And so he figured well if he’s that good, then people would pay for his advice. Investing his inheritance Todd’s mother, unfortunately, passed and left him a small amount of money. He decided to do something he’d been thinking about for several years at that point, which was launching a business to monetize the advice he loved to give. And so he jumped onto the micro-video trend. Todd hired a video director who came with a lighting person and a hair and makeup person. Todd wrote scripts for over 100 initial mini-courses, three to five-minute advice oriented bits that he was going to do. Then he scouted the city where he lived, got 10 different locations, and started shooting the videos. Lights, cameras Todd was having a blast creating this database. He also hired a firm to build a subscription-based website in readiness for all the people he knew who would love his videos and pay top dollar, no doubt. And so he took over $100,000 and created all of this content over many hours, working alone to write and working with his team to shoot videos, have them edited, and loaded onto the website. Action The day to launch the videos finally came. Todd hit up his list and told them the videos were live. He went onto social media and made a huge announcement. Then he waited for the money to start rolling in. Crickets chirped. On the first day, only two people signed up. Then one person the next day. That’s almost all he ever got. Todd called his clients, and they said they were not sure the videos were what they needed. He heard many other statements about why the videos weren’t t...
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