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Episode Info: Today we're swinging away from the usual and instead of talking to a photographer, we are lucky enough to have both Paul and Kate of Atkins of Atkins Pro Lab with us. The Atkins photography lab is celebrating their 80 year anniversary which makes them Australia's oldest professional photo lab, run by a third generation husband and wife team. Atkins is also the only lab in the world printing on handmade cotton rag sheets, something they developed with their devotion to real fine art printing. Based in Adelaide, Australia and servicing pro photographers world wide, I'm rapt to have them as interview guests. Here’s some of what we cover: What is your big takeaway? Following this interview, I’d love to read your feedback and comments. Was there something from this interview that struck a chord, inspired or motivated you? Will you take any kind of action after hearing what Paul and Kate had to share? Let me know by leaving your thoughts in the comments below. If you have any questions that I missed, a specific question you’d like to ask Paul and Kate  or if you just want to say thanks for coming on the show, feel free to add them below too. We make sure that the prints we actually do make are worthy of their subject matter. – Paul and Kate It is really important that photographers look for what works for them in terms of their own branding and their own marketplace and then really pitch something to that.  – Paul and Kate Links to people, places and things mentioned in this episode: Atkins Pro Lab Website Atkins Pro Lab on Instagram Atkins Photo Lab Retail on Instagram Paul Atkins on Instagram Kate Atkins on Instagram Atkins Pro Lab on Facebook Atkins Photo Lab on Facebook Image PerRead more »

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