Education Consultant Marketing
About This Show
Show Info: Marketing Answers for Education Consultants and Trainers.
Most Recent Episode
ECM010 Better LinkedIn profiles | Get paid for your marketing
Feb 16, 2014
·
22 minutes
Get your social media biography right In today's episode we find six ways to improve your LinkedIn profile, look at hy it’s important to find the best time to tweet on twitter and find out how to get paid for your best marketing. Six things to improve your LinkedIn profile LinkedIn is often nicknamed Facebook for Professionals, but I don’t see it in that way. There are similarities, but there are many more differences. I look at it as much like a directory of professionals, whom I can connect with. It’s longer term than twitter and not as frivolous as Facebook. So, why bother? Why is a LinkedIn profile important? In autumn 2012, there were 10 million accounts on LinkedIn. This means that Google indexes this enormous site and makes people with great profiles appear wuickly in the first page of Google – what more could you want when people are looking for you? A better Linkedin profile means you can be found professionally and link with people doing similar work and with people who need your consultancy or training services. In my own work, people have booked me for consultancy, asked me to write articles for magazines and hired me to speak at conferences. All through LinkedIn. If you don’t have a profile you should go to www.linkedin.com and set up an account today. Many people already have accounts, but don't use them effectively. Here are six things to improve your LinkedIn profile, get found and ultimately get more work. There two important things to remember: Although LinkedIn makes it seem like a CV - it isn’t - it’s a platform to demonstrate how your specialist knowledge will help them succeed themselves - so don’t include everything. Only people who have an account and are logged in can see everything on your profile, so give all the information you can without them logging in, especially make sure they can link to your website. It’s really great to include a special web page and link for people coming from LinkedIn with more information. 1. The header is searchable in Google. Make sure it is clear. Say what you specialism is. Say what you do to help people. Although it sounds unnecessary, include your name and phone number – that way it’s nice and obvious. If you look at my headline, it’s nice and clear. 2. Make sure to add a good quality head and shoulders photo of you in your normal business attire. This is not a place for speedos or fuzzy shots at parties. Use a professional photographer - needn’t cost a fort
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