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After last year taking in sizable investments alongside prominent industry mergers, GOAT starts 2019 with a massive new investment from a sneaker retail giant.

Foot Locker has announced today its strategic minority investment with GOAT for $100 million. This number marks the largest investment ever made by Foot Locker. Moreover, the largest investment from a sneaker retailer into a secondary sneaker retailer. This speaks to the turn of the industry, and retailers like Foot Locker getting ahead of the trend.

Matt Halfhill and Albert Briggs discuss what this move means for Foot Locker, GOAT, and the sneaker business as a whole.

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