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Episode Info: Dr. Andreas Boettcher - Speaker, Author, Trainer Have you ever seen a truly fantastic speaker give a talk?If you, so probably couldn’t take your eyes off of him or her. You may have had a revelation or an epiphany based upon what he told you. Maybe the audience even clapped at the end. This type of talk is called a persuasive presentation, and it’s widely used to inform, motivate, and call audiences to action—whether it’s for public, private, or business reasons. You might think it takes a special kind of person to touch the hearts and minds of audiences so profoundly, but nothing is further from the truth. You, my friend, can learn the formula—and I can teach you.Be authentic above all else.If there’s nothing else you take away, remember to be authentic when you’re giving your talk. You’ll automatically become 100% more natural, genuine, and trustworthy, and you’ll be able to easily build a connection to your audience.  Your preparation must be bulletproof.This is not the time to wing it! Know ahead of time that you’re going to be spending hours and hours preparing for your talk to make it as streamlined and effective as humanly possible. The more you give, the more you get—so don’t cut corners anywhere.Start by writing the end.This is the best advice you’ll read all day: come to your conclusion first. Why? Nobody cares that much about the lead-up information you’re going to be presenting—they are dying to hear what they get. Give them something that’s worth the wait, and then you can ensure that the rest of your presentation builds towards your explosive conclusion.Find a way to captivate them from moment one.If you fail to capture your audience’s attention in the first 10 seconds, you’ll lose them forever. Figure out how to catch them—and keep them—right from the very start. Is it by asking a tough question? Making an absurd-sounding statement that’s actually true? Or starting with a deeply emotional story? Test out a few ideas to see what works before the big day.Communicate your message clearly and simply.Now we’re getting to the meat and potatoes of your talk—the learning points. No matter how much you love what you’re talking about or hearing the sound of your own voice, keep the informational part of your talk short, simple, and sweet. Your audience wants to h
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