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Episode Info:

A nonprofit that saves thousands of lives should receive funding that is in alignment with its cause, don’t you think?

It makes sense, but in many cases, it isn’t the reality. In fact, many nonprofits that save thousands of lives receive much less than other causes that save only one life.

The effectiveness of your cause and the funds you receive to support your cause have nothing to do with each other. The key to effective fundraising is in understanding the psychology behind it.

Fundraising Psychology: Why Someone Gives & How to Use That Information

According to Future Fundraising Now, donors use mostly their primal brains when they are deciding whether they want to contribute to a cause. The primal brain is primitive. It is all about survival; therefore, it is somewhat irrational.

To understand the primal brain, it’s important to note that…

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