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Episode Info

Episode Info:

We all want to have a successful brand, but here’s a sobering statement for you:

If your business isn’t meaningful, it’s irrelevant.

We’re not making this stuff up. According to a new report by Havas Group, if 77% of brands disappeared today, nobody would care; at the same time, 76% of people expect brands to contribute to their quality of life and well-being.

What is this telling us?

It means the companies that are going to survive are the ones that make a strong connection with their customers. It’s the brands that stand out in people’s minds because they are unique, exceptional, or just downright cool.

Make no mistake—only businesses that have a meaningful brand and make a lasting impact on their customers’ lives will thrive.

You Must Have a Meaningful Brand That Makes an Impact & Here’s Why

If the fear of being irrelevant isn’t enough, there are several other reasons you need to have a meaningful brand…

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