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What if you had a bank account for your time? If we were more time aware, what would we do differently? Do you keep track of how you are spending time? Are you finding time for what matters or mainly focused on money? Cassie Holmes is the Associate Professor of Marketing and Behavioral Decision Making at UCLA’s Anderson School of Management. She studies happiness, highlighting the role of time. We discuss how choosing time over money will make you happier, why experiential gifts are important, and how this coming weekend can be treated like a vacation.

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