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Episode Info:

In this episode we chat with Mark Ash, the hugely interesting and inspiring CEO of Pure360, an email marketing platform based in Brighton, UK. 


About Mark: With 20 years experience in the digital marketing sector, Mark has a rounded understanding of all things digital. He started his career in the hey-day of digital advertising at DoubleClick in 1999, developing his expertise in display advertising, web analytics and email marketing, working with a variety of clients such as P&G, Dell, Nokia and Sainsbury’s amongst many others.


In this episode we explore the following:

- With so many marketing channels available, how email marketing stays relevant to build brand loyalty.

- The changing landscape: in the future all transactions will be conducted from the body of an email. AKA: the email becomes the web browser.

- Democratisation of consumer data.

- How Bitcoin and AI - when used correctly - will bring true validation of 1-2-1 communication.

- Company values: a delicate balance - authenticity, creativity, emotional intelligence and adaptability is key.

- What a company like Pure360 is doing to prepare for Generation Z - from personalisation to on-boarding at the company itself.

- Why curiosity and being open to learn new things is so relevant today’s ‘jigsaw’ workplace: continuous learning.

- Why a progressive, inclusive culture matters in a company, and how, as CEO, Mark ensures he and his colleagues get it right.

- The role of empathy and purpose in work.


Learn more about Pure360: https://www.pure360.com/ 


Follow Pure360 Twitter: https://twitter.com/pure360


Find Mark on LinkedIn: https://www.linkedin.com/in/mark-ash-355b531/

———

Follow Lizzie Hodgson on Twitter: https://twitter.com/lhdgsn 

Find Lizzie Hodgson on LinkedIn: https://www.linkedin.com/in/lizziehodgson/ 


Read more about Lizzie: https://lizziehodgson.com 

———

Find Brandon Relph on LinkedIn: https://www.linkedin.com/in/brandonrelph/ 

Read more about Brandon: https://www.brandonrelph.com/


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