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Episode Info: I always thought of automated outreach as downright insulting, bad, and useless.  I and our team send customized pitches via HARO (Help a reporter out) which I talk in S01E06 and S01E07 of this podcast.  And our results speak for themselves:  just got cited on HBR (Harvard Business Review)!>  Even when we did guest post outreach, we always did our best to personalize our pitches.  But recently I had a bit of a change of heart regarding automated outreach that many SEOs do in order to earn backlinks.  Don't get me wrong.  I still (and always will) absolutely detest all those annoying email pitches which are:  badly researched copy and paste  colder than a "banker's heart" and a "brass toilet seat in the Yukon" Example: I mean I got one asking me to write about them in my Forbes column, and they were a startup that has had made some kind of special socks. SOCKS!  You must have received at least some of those pitches from salespersons, SEOs, and PR 'professionals. But, I now realize, there's a better way.  I share what can help you earn links at scale, without annoying your recipients.  Results Earned We've used this same technique in quite a simple and basic manner to see results like: Earn backlinks from sites with DR (Domain Rating) of 40 to 70+.  Moving our Google SERPs ranking for a keyword (600 searches/month) from position ~80 to position ~30  Improving rankings of other keywords (100-300 searches/month) and get them to page 2 and 3 Tools Used Ahrefs MailShake G Suite Check out the episode to know more. SHOW NOTES & MORE DETAILS AT Related Resources:  This is How You Pitch - Ed Ziton [Book] My Mention in HBR (Harvard Business Review) [Our Case Study Published in SEMrush]: How We Got a Client to $200K Monthly Revenue Through Guest Posting Key Email Outreach Mistakes S01E06: Haro Outreach [Basic] S01E07: Haro Outreach [Advance] --- Send in a voice message:
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