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This is a really exciting episode for me because Peter is the founder of a service that I use - it’s called HARO or Help A Reporter Out.
But before we go deeper, a little bit of an introduction. Peter was always a bit strange in his younger days. He finally discovered why when he was diagnosed with ADHD, and has made it his bitch. 

Throughout his career, he’s best known for creating Help a Reporter Out ("HARO”), which he sold sometime in 2010 for a good sum of money I’m pretty sure. Peter is also an advisor for NASA, an angel investor and a keynote speaker and he’s given talks at the biggest events in the world. 

He has written four books on marketing and customer service. His latest book, Faster Than Normal is the best yet - where he talks about how people diagnosed with ADHD can harness it to their advantage as he did. He also hosts a podcast that goes by the same name, check it out at

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