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Episode Info:

I am SO PUMPED to have the owner of Healthy Soil Compost, Jonathan Scheffel, on today's episode! If you haven't heard of them, Healthy Soil is a hybrid solution to healthy waste for residents and business to start composting. Jonathan is a true expert and has a clear passion for transforming waste into something good - as he calls it "energy transformation." Even if you are not big on composting, it's more reason to listen. I learned SO much from Jonathan on the ins and outs of what it means to compost, how he got the idea to start his business and the hoops he's had to jump through to help Chicago compost. Jonathan literally went door to door to get his business up and running; he is the true definition of the hustle. Enjoy and hope you learn something new, and maybe even get inspired to compost.   

P.S. We have just ONE MORE episode until Season 2 comes to a close! I want to hear what you think and what you want more of, so hit me up at Plus, a very friendly reminder to please review, rate and share with your friends. Much love!   

Follow Healthy Soil's hustle:


Show Notes: 2:25 - How Jonathan got started + what is hydroponic farming.  

4:20 - How Jonathan went from fired, to starting his business the next day.   

5:30 - It takes just one simple idea.  

7:00 - Financials, risks and demand.  

8:00 - How Crain's and WBEZ caught wind of the business.   

9:08 - What is organic recycling?  

10:15 - Sweet spot of pricing.  

12:04 - Educating people on what composting is, what it can be and why it's important.  

13:00 - How he got into working with restaurants and hotels. (hint: talk to the chef)  

15:22 - Why there is no clear incentive to compost for restaurants.     

17:05 - How the business pushed forward after learning that Chicago classifies food waste as toxic waste.   

18:46 - Which neighborhoods does Healthy Soil service.  

19:20 - Jonathan's role as the company grows.  

21:20 - The feeling of having a company that does good for people.   

22:50 - Realizations as an owner and where he knows his own faults.

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