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Episode Info:

From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments as a digital marketing consultant.    He is a regular contributor to publications like Salesforce, Yahoo Small Business, Marketing Profs and others.   Shane runs a very popular marketing podcast that goes by the name "Marketing Madness Podcast" - iTunes just recognized our podcast as “New & Noteworthy”.   Here is what we covered on the episode:

  • How did Shane get started with digital marketing
  • The toughest part about Consulting
  • Influencer marketing - Is it authentic? How can a brand find the right influencers?
  • Content outreach is a toughjob. It is difficult to get others to talk / write about you / your clients. What's Shane's approach to content outreach
  • Personal branding - How important is it to build a personal brand in the services space.
  • How does Shane plan his day. What's the regime he follows that helps him stay on top of his game
  • Book recommendations for startup founders and business owners
  • Who does Shane follow online and learn from
  • Advice to small business owners on leveraging digital marketing

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