Run paid ads profitably, and build marketing follow-up systems that really work.Read more »
Run paid ads profitably, and build marketing follow-up systems that really work.Read Less
We're all familiar with the concept of nurturing potential customers over the buying cycle. But how should you prioritise your efforts?
One approach is to use something called a 'Behavioural Engagement Nurture Sequence'... where the marketing people receive from you is driven my the recency of their engagement.
Listen now to learn:
Roland's website is www.rolandeva.co.uk. The book Roland mentions is No B.S. Direct Marketing by Dan Kennedy.