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This week’s episode of Social Media Week’s Leads2Scale podcast was recorded live during Social Media Week London 2019 and features James Fabricant, one of the very early employees at MySpace International and the current CEO & Founder of TuneMoji.

During the conversation, James discussed how social has influenced music fandom with artists and labels needing to include various forms of digital content (including GIFs) as part of their engagement strategy, how digital has changed how artists create and fans experience music, and how short-form audio has paved the way for a new meme culture that truncates storytelling to short, digestible snippets.

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This episode is brought to you by SMW Insider, our exclusive premium video platform that streams more than 400+ hours of talks, presentations and exclusive interviews from hundreds of leading industry experts. 

Subscribers can also watch our upcoming SMW New York, Los Angeles, and London events live. Visit and use the code Leads2Scale to save 15% off your membership.

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