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Episode Info:

This week’s episode of Social Media Week’s Leads2Scale podcast features international speaker, best-selling author and host of The Hive Podcast, Nathalie Nahai.

During the conversation Nathalie discussed:


  • Her 2013 book, “Webs of Influence: The Psychology of Online Persuasion” and what had changed in the four years between the 1st and 2nd edition, which was recently re-published.
  • We talked about her current work researching the psychology of social media influencers;
  • and how the insights she has gained from this research can help guide marketers as they think about how consumer engage needs to evolve in the future.

Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!


This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)


Follow Toby and Social Media Week!


@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

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