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 LinkedIn is the number #1 lead generation tool for Financial Professionals.    This session will give you best practices tips on how to effectively brand yourself and generate additional leads and clients.   The tips I will share have been successfully used to brand and generate leads for our advisers in the Government Marketplace (Fed/Military/State/Local) These same Best Practices Can Be Used in all Industries.  Here is what I will cover: 1. How Complete is your LinkedIn Profile? LinkedIn has specific guidelines for “completeness”. If your profile does not meet these guidelines, then your LinkedIn Reach will be limited.  2. Simple Tasks to Make Sure the essential Basics of your profile are complete. 3. LinkedIn Photo – Is your photo professional and does represent your target audience? 4. LinkedIn Headline – This is your first statement to your potential followers.  Does Your Headline connect you to your niche? Is it unique? 5. Is Your Brand Personalized? Does it position you as the “niche” expert? 6. How relevant is your content to the target audience? Does it promote your experience? 7. LinkedIn Summary – It needs to be brief and communicate why you are the Financial Expert in your niche. 8. LinkedIn Mistakes to Avoid…. How to limit these marketing mistakes.  Our Firm provides marketing resources to Financial Professionals to create a competitive advantage in your targeted marketplace.  We are not an FMO/IMO and have independently worked with most compliance and marketing departments. 

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