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This week, James is joined by Rick Rowan, the patient-founder of Nurokor, a company that creates pain-relieving products that use a technology called microcurrent. Their first product is a device that looks pretty similar to a smartphone, with small electrodes attached that are put onto the skin. It's a Class IIa medical device, FDA approved, CE marked and is selling into 5 different countries, with sufferers of many forms of chronic pain, including Olympic athletes, shouting about positive results. James and Rick talk about Rick’s background as a chronic back-pain sufferer, his motivations from seeing family members in pain to combatting the opioid epidemic and how initially selling B2C has helped the business across healthcare. https://www.nurokor.com/

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