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Episode Info:

Thoughts on a recent article about an influencer with millions of followers struggling to sell products to their followers.

Lessons:

1. Make sure your followers are the right audience for the type of product you’re trying to push. If not, use ads to find the right audience.

2. Sell with a compelling narrative. Share why you believe a product is worth their time/money.

3. Post often about the product. Seeing your genuine enthusiasm (posting multiple times) is going to social proof it, leading to a greater potential of a sale. 

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