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Today we’re taking a look behind the scenes of the largest paleo platform and event in the world, Paleo f(x), with the cofounder Keith Norris who is also a former athlete, military veteran, and elite strength and conditioning specialist.  He’s also the CEO of Phoenix Equipment Group, LLC, and a founding member of ID Life, a company whose mission is health and lifestyle optimization. Keith also authors one of the top fitness and personal development blogs in the health and wellness sphere, Theory To Practice, and is the author of The Five T’s, the art of goal setting and continual improvement. On this episode we discuss: - how Paleo f(x) came to be - the paleo lifestyle - how the paleo diet compares to other diets - the problem with any diet - the most important aspects of health - tips for success in entrepreneurship - why willpower alone will not lead you to success - how to maximize and leverage limited willpower - balancing technology and wellness - the best health tech devices - the benefits and risks of health data - new and exciting offerings from Paleo f(x) this year - must-see’s at the 2020 Paleo f(x) show - Keith’s surprising morning routine - why critical thinking is the basis for optimal health - and a lesson we should all take from Bruce Lee! Win Paleo F(x) VIP passes: Connect with Keith: Websites and social media links: Keith’s Five Ts ebook: Connect with Kayla: Instagram: [Web]

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