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Wedged between Old Fourth Ward and Virginia Highlands is one of the most remarkable retail experiments this city has ever seen. Ponce City Market has revolutionized how we see shopping malls in the south, and just as powerful is the impact it has had on the businesses that call it home.

Honeysuckle Gelato opened with the market just a few short years ago, but in that time, its three co-founders have proven that a little southern hospitality can make anything just a little bit sweeter.

It’s our pleasure today to welcome Wes Jones, Co-Founder & CEO of Honeysuckle Gelato.

To learn more about Wes and the team, visit, and of course, next time you’re cruising down the beltline, stop in at Ponce City market and say hello, and tell them Atlanta Born & Brand sent you!

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