About This Show
My name is Alex. Follow along as I chronicle my journey in the world of business and technology. I’ll be documenting everything from internal struggles to advice and business tips through one-on-one chats, public discussions, and solo sessions. We analyze so you don’t have to be paralyzed. Welcome to Analysis Paralysis.Read more »
Most Recent Episode
008 - Pivoting a Successful Marketing Company with Jaime Nacach
On this episode of Analysis Paralysis, I am talking to Jaime Nacach. He runs a successful marketing company and fell in love with automation after using inside of his existing company. Naturally, that has led to him building a side company solely built around automation and Jaime has been going through the process of transitioning his existing company into an automation-focused business solutions company.
This episode hits very close to home with me as I recently went through somewhat of a similar transition in my own business. Advice was given around how to value and charge for this service offering, especially when your natural instinct is just to help and not charge your worth as the service is rooted in pure passion. Passion is incredibly helpful to have in any business you run, but it often results in not charging your worth as you often just want to help people and share your expertise with others. We talk about how you very well can charge what you are worth, while still helping businesses, but charging based on the value that you are delivering.
Jaime's company has been partnered with Agile CRM, a lower-priced CRM focused all-in-one solution with a free tier to get new users in the door. A fairly common software as a service business model that makes a lot of sense for acquiring new market share in a crowded market such as CRM. We discuss if they should continue using Agile and taking on the often cost-focused client-base that the free software as a service business model tends to attract, or if they should consider moving to a more expensive and refined solution like Copper (formerly ProsperWorks) who have the VC backing and client-base that understands the value of CRM and automation. Tune in to find out!Read more »