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Episode Info: I know I have talked about copy many times. But can you blame me? It’s a hot topic! Many of you that are growing your business online or have been growing your business for a while now still struggle with copy. Believe me, I get it. I have definitely struggled for years with writing good copy for my business. And when I finally felt like I got that "copy mojo," things started to become easier in every aspect of my business. That's why I'm so excited to bring you my guest today -- Nikki Elledge Brown. Along with being a proud military spouse, a mom, and a former park ranger, she's an amazing communicator and businesswoman. Nikki went from teaching communications at college-level to running a business that broke multiple six figures in under 18 months. (Wow, right?) And the heart of her business is teaching entrepreneurs (like you and me) how to write their own copy, better than ever! Nikki's approach to copy is putting it into "recipes." Sales pages, blog posts, video scripts, About pages...she breaks them all down into specific, doable steps that make copywriting easier than a "just add water" cake mix! Today's show is packed with ridiculously simple recipes for every piece of copy you'll ever have to write, along with a few to help with your mindset around copywriting. Stuff like... How to write with purpose The value of YOUR voice (+ how to use it in your copy) Sales page tips (how to make it easy for people to buy from you) Sample blog post recipe Sample blog VIDEO recipe How to write a great headline in under 10 minutes What to do when you're not sure what to write about How to avoid sharing TMI (too much information) How to master your mindset around copywriting Nikki also put together our freebie today, which is--you guessed it--a "recipe book" of copywriting formulas. Click here to get it now! EPISODE FREEBIE Get Nikki's "A Course About Copy Class Notes" FREE DOWNLOAD As I mentioned, Nikki has built a hugely successful business in an amazingly short amount of time on her way with words. She had over 90 new clients sign up with her in her first two months of business! And in her words, the key to this kind of growth is not just being good at helping others communicate, but being able to communicate her own brand clearly to potential clients. "You are losing money if you aren’t communicating effectively." Find out Nikki's recipes for maximizing your revenue potential with easier-than-ever techniques for communicating with your audience. Her free PDF is about to become your copywriting "Joy of Cooking"--an indispensable guide to everything you'll ever need to write for your business. Click here to get it now!
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