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How powerful is a moment? Can you make a moment powerful? Some moments have led to drastic changes in peoples’ lives, and relationships. Many times these moments just occur, and those impacted just happened to be there, but what if these moments can be dissected and understood to the point where they can be designed and executed? That is exactly what Chip Heath and Dan Heath do in their book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, which is the featured content for this episode.

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