Package Your Genius Podcast | Personal Branding, Business, Personal Development, Career Advice
About This Show
Personal Branding | Self Discover | Business | Career | Personal Development
Package Your Genius is a conversation designed to give you clarity around your calling and serve as a catalyst for your career, your business, and your big dreams. http://www.amandamillerlittlejohn.com/podcast
Personal branding and visibility expert Amanda Miller Littlejohn hosts this weekly conversation featuring actionable tips and interviews with industry leaders to help you make the unique contribution you were born to make. She shares insights on productivity, personal branding, understanding your strengths and using them to your advantage, discovering your purpose and more.
Plan to get energized, clear and FOCUSED with Amanda - she'll ignite you in a way that gets you excited about what's possible for your gifts and talents.
Most Recent Episode
[Ep. 46] I help a seasoned marketing exec position herself for a new job search after 50
http://www.amandamillerlittlejohn.com On this episode I help a seasoned marketing executive understand how to market herself for a role that values her experience position herself for new career search after 50
Barbara Miller spent 25 year career at one company and in a sense felt like she grew up in the company. With over 25 years of professional experience, she's now interviewing externally for the first time in over 20 years.
The job search landscape has changed - with digital tools, social media, linkedin being the main pathways to finding a new job. Barbara's also found herself competing with the growing millennial audience of talent.
But her skills are formidable. She has experience building networks, managing earned owned and paid media campaigns, retail execution, experiential marketing, digital marketing, content marketing and e-commerce.
She's looking for a senior marketing leader position like a senior VP or Chief Marketing Officer that utilizes her strengths of people management, coaching, transformational leadership, and change management.
I shared a few key ideas with Barbara for her career search, namely:
1. Know your values, work style and your deal breakers
2. Understand what type of companies align with those values
3. Uncover the profile of the company that suits your skills and working style - size, revenue, culture, industry
4. Create a list of target companies that fit that profile
5. Be intentional with your search
6. Create clear case studies of your work
7. Create a thought leadership campaign on Linkedin to share solutions for problems plaguing your target company
Find Barbara on Linkedin at https://www.linkedin.com/in/barbararossmiller/
Learn more about the resources I mentioned below
My website and blog - tons of personal branding tips there
My personal branding toolkit and playbook The Branding Box - http://www.thebrandingbox.com
My group program for high achievers Package Your Genius Academy - http://www.packageyourgeniusacademy.com
What are your career search tips?